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    <title>Florin Cerchez: case studies</title>
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    <description>How Florin Cerchez designs apps and web products, project by project.</description>
    <language>en</language>
    <item>
      <title>Slow by design: why stepping away from instant messaging helps, and why Hasty was built</title>
      <link>https://artifx.co/case-studies/slow-messaging-app-design-hasty</link>
      <guid>https://artifx.co/case-studies/slow-messaging-app-design-hasty</guid>
      <pubDate>Mon, 12 Oct 2026 09:00:00 GMT</pubDate>
      <description>Instant messaging trained everyone to answer right away. Hasty slows conversation down on purpose: letters that take the real distance between you to arrive. What slower interaction gives people, and how to design for it.</description>
    </item>
    <item>
      <title>Ethical retention: how to keep app users without dark patterns</title>
      <link>https://artifx.co/case-studies/ethical-app-retention-without-dark-patterns</link>
      <guid>https://artifx.co/case-studies/ethical-app-retention-without-dark-patterns</guid>
      <pubDate>Mon, 12 Oct 2026 09:00:00 GMT</pubDate>
      <description>Streak threats, guilt notifications and endless feeds keep people in an app for a while, then push them out for good. How Focus98 and Bloom keep users by getting them invested instead.</description>
    </item>
    <item>
      <title>Scope creep: how to stop it before it sinks your MVP</title>
      <link>https://artifx.co/case-studies/how-to-stop-scope-creep</link>
      <guid>https://artifx.co/case-studies/how-to-stop-scope-creep</guid>
      <pubDate>Thu, 08 Oct 2026 09:00:00 GMT</pubDate>
      <description>Scope creep turns a six-week MVP into a six-month one. How to define done, use the prototype as the agreement, and handle new requests without losing the launch date.</description>
    </item>
    <item>
      <title>Agentic UX: designing for AI agents that work in the background</title>
      <link>https://artifx.co/case-studies/designing-for-background-ai-agents</link>
      <guid>https://artifx.co/case-studies/designing-for-background-ai-agents</guid>
      <pubDate>Wed, 07 Oct 2026 09:00:00 GMT</pubDate>
      <description>AI agents keep working after people look away. How to design their limits, hand-offs, notifications and activity trail, from three products with agents built in.</description>
    </item>
    <item>
      <title>How to scope an MVP without adding features you don’t need</title>
      <link>https://artifx.co/case-studies/how-to-scope-an-mvp</link>
      <guid>https://artifx.co/case-studies/how-to-scope-an-mvp</guid>
      <pubDate>Wed, 07 Oct 2026 09:00:00 GMT</pubDate>
      <description>A practical guide to MVP scope: start from the riskiest assumption, cut the list hard, and test the core flow in a prototype before anything gets built.</description>
    </item>
    <item>
      <title>UX for AI: designing chatbots and agents people actually use</title>
      <link>https://artifx.co/case-studies/ux-for-ai-chatbots-and-agents</link>
      <guid>https://artifx.co/case-studies/ux-for-ai-chatbots-and-agents</guid>
      <pubDate>Wed, 07 Oct 2026 09:00:00 GMT</pubDate>
      <description>How to design AI interfaces people trust: recognisable AI output, findings that lead to actions, confidence in plain language, and agents that ask before they act.</description>
    </item>
    <item>
      <title>Why complicated screens hurt retention in fintech apps, and how to simplify them</title>
      <link>https://artifx.co/case-studies/fintech-ux-simplify-complex-screens</link>
      <guid>https://artifx.co/case-studies/fintech-ux-simplify-complex-screens</guid>
      <pubDate>Wed, 07 Oct 2026 09:00:00 GMT</pubDate>
      <description>Dense fintech screens make people hesitate, and hesitation turns into drop-off. Do’s and don’ts for money flows, charts, colour and dashboards, from real products.</description>
    </item>
    <item>
      <title>Designing a career achievement tracker: ProLog</title>
      <link>https://artifx.co/case-studies/career-achievement-tracker-prolog</link>
      <guid>https://artifx.co/case-studies/career-achievement-tracker-prolog</guid>
      <pubDate>Tue, 06 Oct 2026 09:00:00 GMT</pubDate>
      <description>Real-time tracking of every professional achievement, in one timeline. How the careers web app was designed, phase by phase.</description>
    </item>
    <item>
      <title>Designing a live-lesson app for schools with poor connections: ThutoTime</title>
      <link>https://artifx.co/case-studies/live-lesson-app-for-schools-with-poor-connections-thutotime</link>
      <guid>https://artifx.co/case-studies/live-lesson-app-for-schools-with-poor-connections-thutotime</guid>
      <pubDate>Fri, 02 Oct 2026 09:00:00 GMT</pubDate>
      <description>Live lessons that hold up on shared devices and poor connections. How the education mobile app was designed, phase by phase.</description>
    </item>
    <item>
      <title>Designing a browser-based digital signage builder: Directable</title>
      <link>https://artifx.co/case-studies/browser-based-digital-signage-builder-directable</link>
      <guid>https://artifx.co/case-studies/browser-based-digital-signage-builder-directable</guid>
      <pubDate>Fri, 02 Oct 2026 09:00:00 GMT</pubDate>
      <description>One of the first browser-based builders for digital signage. How the SaaS web app was designed, phase by phase.</description>
    </item>
    <item>
      <title>Designing a crypto treasure-hunt app: Glimpse</title>
      <link>https://artifx.co/case-studies/crypto-treasure-hunt-app-glimpse</link>
      <guid>https://artifx.co/case-studies/crypto-treasure-hunt-app-glimpse</guid>
      <pubDate>Fri, 02 Oct 2026 09:00:00 GMT</pubDate>
      <description>A treasure hunt for the modern world: drops of crypto and prizes hidden around the city. How the fintech mobile app was designed, phase by phase.</description>
    </item>
    <item>
      <title>Designing a mental health app for at-risk teenagers: Sunlight</title>
      <link>https://artifx.co/case-studies/mental-health-app-for-at-risk-teenagers-sunlight</link>
      <guid>https://artifx.co/case-studies/mental-health-app-for-at-risk-teenagers-sunlight</guid>
      <pubDate>Fri, 02 Oct 2026 09:00:00 GMT</pubDate>
      <description>A mental health support app for teenagers who may be at risk. How the mental health mobile app was designed, phase by phase.</description>
    </item>
    <item>
      <title>Designing an AI-enabled baseball streaming app: scoreXLT</title>
      <link>https://artifx.co/case-studies/ai-enabled-baseball-streaming-app-scorexlt</link>
      <guid>https://artifx.co/case-studies/ai-enabled-baseball-streaming-app-scorexlt</guid>
      <pubDate>Fri, 02 Oct 2026 09:00:00 GMT</pubDate>
      <description>AI-enabled baseball streaming with live games, chat, play-by-play analysis and team stats. How the sports mobile app was designed, phase by phase.</description>
    </item>
    <item>
      <title>Designing an AI ticket dashboard for hotel groups: Zentra</title>
      <link>https://artifx.co/case-studies/ai-ticket-dashboard-for-hotel-groups-zentra</link>
      <guid>https://artifx.co/case-studies/ai-ticket-dashboard-for-hotel-groups-zentra</guid>
      <pubDate>Fri, 02 Oct 2026 09:00:00 GMT</pubDate>
      <description>An AI-powered ticket dashboard for hotels with many locations. How the hospitality web app was designed, phase by phase.</description>
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