Bloom
A happiness app where every smile makes your flower bloom.
- Role
- UI/UX Designer
- Platform
- Mobile
- Software
- Figma
- Design system
- Soft frosted cards, pastel mood colours and an illustrated lotus in three growth stages
The problem
Engagement: wellbeing apps get downloaded and forgotten. The challenge was to keep people coming back until feeling good becomes a habit.
What’s inside
- ·Smile to keep your music or video playing
- ·Mood check-in with matched playlists
- ·Levels, “smilestones” and smile statistics
- ·Gentle reminders
Approach
- 01Turned smiling into a game: each smile at the camera grows the flower
- 02Mood check-ins lead to playlists that help shift how you feel
- 03Machine learning spots what each person responds to over time
- 04Discovery, user journeys, wireframes, prototyping and A/B testing
