Florin Cerchez, senior UI/UX and product designer: Complex software, made clear

For over 15 years I’ve turned complicated software into products people find easy to use: enterprise tax tools at PwC, health, fintech and education products at Crowdbotics, and SaaS dashboards, design systems and interactive prototypes along the way.

See projects

15+Years designing apps and websites

45+Web and mobile products designed

CrowdboticsLed design on 15+ health, fintech and education products

VytracAI insights that show doctors how remote patients are doing

Selected work

All projects →

01Fintech

Glimpse

A treasure hunt for the modern world: drops of crypto and prizes hidden around the city.

02Hospitality

Zentra

An AI-powered ticket dashboard for hotels with many locations.

03Mental health

Sunlight

A mental health support app for teenagers who may be at risk.

04SaaS

Directable

One of the first browser-based builders for digital signage.

Expertise

All expertise →

The areas I work in: UI/UX for complex web and mobile products, interactive prototypes, MVPs, design systems and AI products. Each one is backed by the projects below, from tax software at PwC and 15+ products at Crowdbotics to apps I design and build myself.

Case studies

Hasty on three phones: welcome screen, a world map of letters on their way, and the mailbox

Slow design

Slow by design: why stepping away from instant messaging helps, and why Hasty was built

Focus98 on two phones: the 2005-era hardware shop and a 2010-era focus group

Retention

Ethical retention: how to keep app users without dark patterns

What clients say

5.0 from 73 reviews on Upwork ↗

“It has been a pleasure working with Florin, and we’re happy he said “yes” to our project. He was our #1 pick based on other feedback we read, and our experience was fantastic. Florin is talented, patient, a good listener, and is highly qualified to take on any project. He has become a true partner and is an excellent collaborator. He’s a seasoned pro!”
Connor B. · Mobile app and web app for an eCommerce site · May 2025

View more reviews →

AI integrations

Zentra · Hospitality

Problem first

Every project starts with the people using the product: how they work today and where it breaks down. From there I shape the flows, prototypes and a component system developers can build on.

01ResearchInterviews and workflow mapping to find what’s broken
02Flows and screensWireframes first, then polished web and mobile UI
03Prototype and testClickable prototypes in front of real users
04System and handoffComponents, tokens and docs developers can use

Experience

About me →

PwCSenior UI/UX Designer, Product Design Consultant2025–now
CrowdboticsSenior UI/UX Designer, Product Manager2021–2024
FreelanceUI/UX Designer, Product Design Consultant2010–2025
DirectableLead UI/UX Designer2015–2017
SodexoUI/UX Designer2010–2012

Let’s talk it through

30 minutes on Google Meet, at a time that suits you.

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