Senior product design inside product teams
Most of my career has been spent inside product teams rather than handing work over the fence: at PwC on a tax management platform for large corporate clients, at Crowdbotics across 15+ products as senior designer and product manager, and as lead designer at Directable. I take ownership of a product’s UX and UI and work directly with product managers, developers and stakeholders.
What this involves
- 01Ongoing UX and UI design for new features and improvements
- 02Design leadership: priorities, reviews and a clear direction
- 03A design system the whole team can build with
- 04Research and testing with real users when a decision needs it
- 05Hands-on work inside the team’s rhythm: planning, reviews and developer handoff
Where I’ve done it
- 01PwC: senior UI/UX designer on an enterprise tax platform
- 02Crowdbotics: senior designer and product manager across 15+ products
- 03Directable: lead UI/UX designer on a web-based digital signage platform
How I work
A senior designer inside the team, working in its tools and sprint rhythm.
- 01OnboardLearn the product, the roadmap and how the team works
- 02PlanAgree priorities and how design fits into the sprints
- 03Design in the sprintFlows, screens and reviews alongside product and engineering
- 04Leave it betterComponents, guidelines and handoff notes the team keeps using
Related work
All projects →
What clients say
5.0 from 73 reviews on Upwork ↗
Justin P. · Stock trading analytics platform · September 2024“Florin was great to work with. He is very patient & understanding as the process of trying to figure out what you want for a design is an iterative process. His knowledge about what is good for the user & what will work for the developer or not is wonderful guidance to have. He will be a great choice for your next project.”
Case studies
Questions
What does an embedded product designer do?
Works inside the product team over time instead of on a one-off project: joins planning and reviews, owns the design of the product and keeps the design system and handoff in step with what developers build.
How do you work with product managers and developers?
In the same channels and rhythm: shared priorities, design reviews before development, and handoff with components, states and notes developers can build from directly.
What does design leadership look like day to day?
Setting design priorities with product, reviewing work against the design system, making the case for research when a decision needs it, and keeping the product consistent as more people design and build it.
Other areas
- UI/UX designResearch, user flows and interface design for SaaS platforms, dashboards and consumer apps.→
- MVP designScoping MVPs to the flows that prove the idea, launch-ready UI and an interactive prototype developers can build from.→
- Rapid prototypingInteractive prototypes for apps and SaaS: clickable in Figma and Framer, or functional in code with AI tools, ready for user testing in days.→
- App designMobile app design from first idea to App Store-ready screens, for telehealth, education, events, fintech and commerce.→
- Design systemsComponent libraries, design tokens and documentation that keep a product consistent after handoff.→
- AI product designAI UX and user interface design for AI apps, chatbots, assistants and agents: showing model results, confidence and next steps so people can act on them.→
- UX auditUX audits: heuristic evaluation, usability testing and a prioritised list of fixes.→
Let’s talk it through
30 minutes on Google Meet, at a time that suits you.